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The following abbreviations are commonly used in affiliate marketing:
- AD - Advertisements, textlinks, banner, video, flash, etc.
- CPC - Cost per Click
- CPA - Cost per Action
- CPL - Cost per Lead
- CPM - Cost per mil (Cost per 1000 visitors)
- CPS - Cost per Sale
- CTR - Click Through Rate
- CR - Conversion rate
- DRM - Dynamic rich media (type of Ad, technology). It has nothing to do with DRM as in digital rights management
- EPC - Earnings per click
- PFI - Pay for inclusion
- OPM - (or APM) - outsourced or affiliate program management
- PFP - Pay For Performance
- PPC - Pay per click
- PPCSE - Pay per click search engine
- PPI - Pay per impression
- PPL - Pay per lead
- PPS - Pay per sale
- ROI - Return on investment
- SE - Search engines
- SEM - Search engine marketing
- SEO - Search engine optimization
- SERP - Search engine result page
- SID - URL parameter the affiliate can pass to get tracked with sales and leads
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